futurePROOF – Social Media is going places in 2011

January 10th, 2011

Euan Mackay of Kantar Media comments on data from futurePROOF highlighting the potential for advertisers to tap into the influence of social network users Read the rest of this entry »

MRS Social Media Conference – a little more detail

September 30th, 2010

Euan Mackay attended this year’s MRS Social Media Conference in London on 23rd September and has outlined some of his thoughts.
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A quick summary of MRS Social Media Conference

September 30th, 2010

Any conference worth it’s salt today must have its obligatory #tag and unsurprisingly the MRS Social Media Conference was no different. Somewhat comically the #BSMD (Big Social Media Debate) tag was frequently interspersed with tweets relating to the rather different #BDSM (caution NSFW). Whilst the Market Research industry has often been accused of self flagellation an outright association with Sado-Masochism was perhaps taking things too far… Nevertheless this certainly made for some interesting reading when checking the twitstream over lunch. Taking the S&M references out of the mix though, the themes of the day were all rather positive.
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