Do Wii Kinect With The Move?
December 22nd, 2010As the motion-controller battle is set to heat up this Christmas, Danny Kay explains how the Kantar Media FuturePROOF study indicates the likely impact on the gaming market… Read the rest of this entry »
Kantar Media present futurePROOF
December 22nd, 2010Kantar Media CEO Richard Asquith and Director Trevor Vagg recently presented some key findings from Kantar Media’s futurePROOF study to the AOP. Read the rest of this entry »
Growth for New TV Technologies Highlights Kantar Media Research
December 9th, 2010futurePROOF study highlights TV still medium of choice among growing number of emerging digital platforms.
Read the rest of this entry »
IPTV: A Game Changer in 2011
November 25th, 2010Kantar Media’s Trevor Vagg tackles the issue of connected TV and discusses why he thinks it’s going to make waves in 2011.
IPTV – TV over the internet rather than a terrestrial or digital signal – is set to be big news next year. The BBC -backed joint venture YouView is set to hit the shops in the form of an affordable set-top box with no overall subscription charge – watch the company’s promo vid above. So, why does this matter? Read the rest of this entry »
Online qualitative: harnessing the power of the internet
October 22nd, 2010Online qualitative: harnessing the power of the internet
by Jason Vir
In our perpetual quest to understand consumers, brands and their relationships, we at Kantar Media have developed a suite of online qualitative approaches that get us closer to people in their everyday lives. They are easy to use because they tap into the familiarity of the blogosphere and social networking. They’re unconstrained by geography and time, allowing participants to join the conversation at their convenience. And they’re engaging because they include images, films, clips, links and fun tasks. Together, this not only encourages a fuller response, but provides a more contextual understanding. Read the rest of this entry »
Broadcast media in a multi-platform world
July 28th, 2010Liz McMahon of Kantar Media presented at the recent Mediatel Media Playground event. Her presentation on bradcast media in a multi-platform worl draws on various sources including Kantar Media’s own futurePROOF data. Read the rest of this entry »
Kantar Media plan to launch futurePROOF 2010 to track digital media usage and attitudes
July 16th, 2010futurePROOF, now in its second year, is a large quantitative study and in 2010 the intention is that it will also include qualitative research, with one of the aims being to help the industry to understand how media behaviour changes among early adopters of the iPad. Read the rest of this entry »
