As the motion-controller battle is set to heat up this Christmas, Danny Kay explains how the Kantar Media FuturePROOF study indicates the likely impact on the gaming market… Read the rest of this entry »
Kantar Media CEO Richard Asquith and Director Trevor Vagg recently presented some key findings from Kantar Media’s futurePROOF study to the AOP. Read the rest of this entry »
futurePROOF study highlights TV still medium of choice among growing number of emerging digital platforms.
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Kantar Media’s Trevor Vagg tackles the issue of connected TV and discusses why he thinks it’s going to make waves in 2011.
IPTV – TV over the internet rather than a terrestrial or digital signal – is set to be big news next year. The BBC -backed joint venture YouView is set to hit the shops in the form of an affordable set-top box with no overall subscription charge – watch the company’s promo vid above. So, why does this matter? Read the rest of this entry »
Online qualitative: harnessing the power of the internet
by Jason Vir
In our perpetual quest to understand consumers, brands and their relationships, we at Kantar Media have developed a suite of online qualitative approaches that get us closer to people in their everyday lives. They are easy to use because they tap into the familiarity of the blogosphere and social networking. They’re unconstrained by geography and time, allowing participants to join the conversation at their convenience. And they’re engaging because they include images, films, clips, links and fun tasks. Together, this not only encourages a fuller response, but provides a more contextual understanding. Read the rest of this entry »
Kantar Media directors Jason Vir and Sarah Sanderson presented at the recent MRS Mobile Insights conference. Their presentation featured Kantar Media’s successful use of Mobile devices, both qualitatively and quantitatively, in order to gather insights on England’s recent World Cup campaign. Read the rest of this entry »
futurePROOF, now in its second year, is a large quantitative study and in 2010 the intention is that it will also include qualitative research, with one of the aims being to help the industry to understand how media behaviour changes among early adopters of the iPad. Read the rest of this entry »