Foresight

Foresight

Optimise your customer offer
• Predict consumer response to potential new offers
• Simulate the impact on market share
• Optimise price and product/service packages for different customer segments
• Generate incisive insights to evaluate the risk/return equation and guide decision-making
• Develop new business models for the paid content era

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Foresight uses conjoint analysis coupled with a sophisticated modelling approach to provide an understanding of consumer response to new product and service offers. We use it to estimate price sensitivity, forecast the market impact of price changes and to identify the optimal mix of product or service features to drive market share.

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Foresight provides:
• Realistic and actionable consumer insight derived from sophisticated, custom-built models
• Forecasts that take account of the competitive context
• A dynamic and user-friendly reporting tool for scenario-testing
• A genuinely tailored approach allowing maximum flexibility and control over the built-in modelling assumptions.

The power of Foresight is in the level of consultancy that we offer to make the ‘clever maths’ meaningful. Our specialist team has unrivalled experience in advising clients across a wide range of market sectors, including the media sector.