Target Samples

Target Samples is the most robust, cost effective and practical source of media research samples available in GB.

Target Samples helps you achieve narrowly defined samples whilst saving you time and money.

Uniquely available through Kantar Media, Target Samples is a database of over a million individuals – gathered using the highest quality research fieldwork – that carries more detail than any other access database in Britain.

The database comprises records of respondents previously interviewed for our omnibus survey. Details of individuals are stored alongside a wide range of demographic characteristics. An annual sample of 30,000+ TGI respondents adds further behavioural characteristics and attitudes.

Key benefits include:

• A huge pool of highly classified records allows you to go directly to the type of respondent you need
• Original fieldwork of the highest quality ensures you can have confidence in the results
• TGI recontacts allow results to be merged with TGI data giving subscribers a powerful bespoke database.

Group definitions are exhaustive but might include:

• Mothers with children under 5
• Champagne buyers
• Internet users
• Satellite/cable receivers
• Readers of specific newspapers or magazines.

Contact us now to discuss your research requirements.