Postscript

PUT YOUR OWN QUESTIONS TO TGI RESPONDENTS USING OUR FAST AND EFFECTIVE SERVICE

“It’s a very practical tool for getting more out of our TGI data… Postscript can provide us with richer insight than a standalone survey, at a relatively low cost”
Andre McGarrigle, Director of Research and Customer Insight, Guardian News and Media

Postscript is a special type of omnibus survey that enables you to put your own questions to TGI respondents. Results are merged with TGI and delivered to you as a single dataset in Choices, Telmar or IMS.

By combining bespoke information with the full breadth of TGI data, Postscript provides real insight at an affordable price.

The service runs quarterly and is available exclusively to full subscribers of GB TGI.

Although the cost of the service is shared between clients, your questions and results will remain completely confidential.

Your Postscript research will be:

  • Confidential
  • Easy to commission
  • Convenient to use
  • Affordable
  • Fast

Examples of how Postscript is used:

  • Segmentations
  • Pricing
  • Concept testing and purchase intentions
  • Product launches
  • Extending brand knowledge
  • Brand perceptions
  • Advertising recall
  • Market sizing
  • Usage and awareness

How it works:

We put your questions to a nationally representative sample of 2,000 respondents drawn from the latest rolling GB TGI, recontacted by telephone.

Results are then merged with TGI before release to the relevant bureau.

Rates:

A simple yes/no question is £1,230 + VAT

A standard question with up to 12 pre-codes (20 seconds of interviewing time) is £1,550

For longer attitude statement-type questions:

  • 3 attitude statements = £3,100
  • 6 attitude statements = £4,650
  • 9 attitude statements = £6,200

Choices users incur no extra cost for data delivery. IMS and Telmar may charge a data-loading free.

Postscript Schedule 2011:

Q1

Deadline for questions: 9th Feb
Fieldwork: 16th Feb – 2nd March
PDF data tables available: w/c 7th March
Bureaux data available: w/c 28th March

Q2

Deadline for questions: 29th April
Fieldwork: 18th May – 3rd June
PDF data tables available: w/c 13th June
Bureaux data available: w/c 4th July

Q3

Deadline for questions: 5th August
Fieldwork: 17th - 31st August
PDF data tables available: w/c 5th September
Bureaux data available: w/c 26th September

Q4

Deadline for questions: 21st October
Fieldwork: 2nd – 16th November
PDF data tables available: w/c 21st November
Bureaux data available: w/c 12th December

Space on Postscript is strictly limited and is available on a ‘first come first served’ basis.

Contact us now to book your questions or to find out more.

If you have any questions, or you require more information, please contact us:

Liz McMahon
Tel. 020 7656 5500
Send email...