Postscript

PUT YOUR OWN QUESTIONS TO TGI RESPONDENTS USING OUR FAST AND EFFECTIVE SERVICE

“It’s a very practical tool for getting more out of our TGI data… Postscript can provide us with richer insight than a standalone survey, at a relatively low cost”
Andre McGarrigle, Director of Research and Customer Insight, Guardian News and Media

Postscript is a special type of omnibus survey that enables you to put your own questions to TGI respondents. Results are merged with TGI and delivered to you as a single dataset in Choices, Telmar or IMS.

By combining bespoke information with the full breadth of TGI data, Postscript provides real insight at an affordable price.

The service runs quarterly and is available exclusively to full subscribers of GB TGI.

Although the cost of the service is shared between clients, your questions and results will remain completely confidential.

Your Postscript research will be:

• Confidential
• Easy to commission
• Convenient to use
• Affordable
• Fast

Examples of how Postscript is used:

• Segmentations
• Pricing
• Concept testing and purchase intentions
• Product launches
• Extending brand knowledge
• Brand perceptions
• Advertising recall
• Market sizing
• Usage and awareness

How it works:

We put your questions to a nationally representative sample of 2,000 respondents drawn from the latest rolling GB TGI, recontacted by telephone.

Results are then merged with TGI before release to the relevant bureau.

Rates

A simple yes/no question is £1,260 + VAT

A standard question with up to 12 pre-codes (20 seconds of interviewing time) is £1,590 + VAT

For longer attitude statement-type questions:

3 attitude statements would be £3,180 + VAT
6 attitude statements would be £4,770 + VAT
9 attitude statements would be £6,360 + VAT

Timings

Provisional TGI Postscript Q1 2012 Timetable

Provisional TGI Postscript Q2 2012 Timetable

Provisional TGI Postscript Q3 2012 Timetable

Provisional TGI Postscript Q4 2012 Timetable