TGI Net

TGI Net will inform your marketing strategy by enabling a truly in-depth understanding of your target audience’s internet behaviour.

TGI (Target Group Index) is the original and pre-eminent single-source marketing and media survey.

Analyse niche groups

TGI Net Europa is now also available, providing an understanding of internet behaviour across four key European markets.
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Easy to use

TGI data is available though a range of analysis software. Kantar Media’s Choices proprietary analysis software is easy to use and fully supported with training and a helpdesk facility.

Broadest coverage of any internet survey

TGI Net is a fusion of two industry-leading datasets, Internet Monitor and TGI.

Internet Monitor gives a detailed and reliable picture of the GB internet market.

TGI provides an unrivalled breadth of data on a sample of c. 25,000 adults in Britain every year, covering product and brand usage, lifestyle and media consumption.

TGI includes 4,000 brands in 500 categories across the following sectors:

• Appliances and durables
• Clothing
• Confectionery
• Drink
• Financial Services
• Food
• Holidays and Travel
• Household Products
• Leisure
• Motoring
• Pharmaceutical and chemists products
• Shopping
• Tobacco
• Toiletries and cosmetics

TGI Net is the only data source available which enables you to cross-analyse any questions within the following topic areas:

• Internet behaviour and intended behaviour
• Attitudes towards the internet
• Products and brand usage
• Leisure activities
• Attitudes
• Factors that motivate purchase
• Media consumption
• Broadband take-up and intended adoption.
• Demographics
• E-commerce- browsing and buying on-line, online spend, purchase intentions, on-line auctions, retail and travel sites, rating of service when last bought online, barriers to online shopping, attitudes to e-commerce.
• Recruitment- awareness and recency of visits to recruitment sites, online job-seeking.
• Online banking– provider, rating the service, barriers to banking online, financial products browsed, arranged, intend to arrange online, financial websites aware of and visited.
• Websites- activities and genres of sites visited, high-traffic sites (portals, newspapers, etc), email and IM services, premium content, social networking.
• Advertising– arriving at sites, attitudes to online advertising, adverts prompting site visits, offline and online purchases.
• Media Consumption– attitudes towards the internet, adoption and intended adoption of interactivity via mobiles, PDAs and TV, offline media, media diary.
• Demographics– gender, age, social grade and region.

Contact us now to discuss your research requirements.