Internet Monitor

Improve your decision making with reliable and up-to-date survey research. The Internet Monitor is the most up to date and extensive survey of internet users in GB.

Results you can rely on

We randomly select large samples of GB internet users each quarter. We deliver robust, bias-free results that you can rely on.

Up to date information

The only survey research of its kind that delivers a new report every 3 months. You will never be out of date.

Usable formats

A full subscription includes a key findings report so you can identify important trends instantly. We also provide a PowerPoint presentation and the full data tables for greater analysis. All deliverables are sent electronically and in hard copy for your convenience.

Flexibility

There is the option of including your own confidential questions on the survey. This gives you the competitive advantage of having unique and tailored information.

Tackling your issues

Our questionnaire covers the following topics:

1. User Profiles– detailed and accurate demographic profiles of internet users since 1995.
2. Current Usage– information covering why where and when users log on. Weight of usage and level of experience.
3. ISPs– choice of ISP, ISPs used at home, work and elsewhere, rating of ISPs, ISP switching. Type of subscription. Broadband take-up and intended adoption.
4. E-commerce- what users are browsing for and buying on-line, how much they are spending, what they intend to buy online, on-line auctions, awareness and recency of visits for retail and travel sites. Rating of service when last bought online. Barriers to online shopping. Attitudes to e-commerce.
5. Recruitment- awareness and recency of visits to recruitment sites. Involvement with online job-seeking.
6. Banking– whether people bank online, who with, how they rate the service, barriers to banking online, financial products which people browse, arrange and intend to arrange online. Awareness of companies offering financial services online. Financial websites aware of and visited.
7. Websites- activities and genres of sites visited. Awareness and recency of visits for high-traffic sites (including brand sites, portals, targeted portals, search engines, newspapers and other media owners’ properties). Email and IM services and premium content. Social networking sites.
8. Advertising– how people discover sites. Attitudes to online advertising. Types of adverts that prompt site visits, offline purchases and online purchases.
9. Media Consumption– attitudes towards the internet, adoption and intended adoption of interactivity via mobiles, PDAs and TV. Offline media including press, TV, radio, cinema. Media diary.
10. Demographics– gender, age, social grade and region.

Extra depth

TGI (Target Group Index) subscribers can also have Internet Monitor data combined with TGI by subscribing to TGI Net

Contact us now to discuss your research requirements.