futurePROOF 2010: Some Key Findings

Kantar Media CEO Richard Asquith and Director Trevor Vagg recently presented some key findings from Kantar Media’s futurePROOF study to the AOP.

Some of the key themes outlined:
- Trusted brands will guide digital mass market digital behaviour
- The Internet is becoming more ever more crucial in people’s lives but not at the expense of other media
- Computers and Mobiles are now more important to under 35s than the TV
- On Demand TV is more widely used than On Demand programming online (where available)
- No real change in willingness to pay for content online since 2009

Check out the presentation below…

For more information on futurePROOF please contact Trevor Vagg on (020) 7656 5500