futurePROOF

Bi-annual update on the take-up and usage of digital devices and media, linked with TGI

What is it?

futurePROOF provides a bi-annual snapshot of technology ownership and digital media usage among the British adult population focused on:

• Who owns devices?
• What are they using them for?

Linked to TGI, futurePROOF offers unrivalled possibilities for segmenting and profiling the digital marketplace.

As futurePROOF is run via TGI Postscript you can also add your own proprietary questions to tailor the survey.

HOW IS IT DONE?

• Telephone interviews with 2,000 adults aged 16+ in GB who have previously completed TGI, via TGI Postscript.

What can it do for me?

• Enhance digital strategies through a sound understanding of the technology and devices available to consumers
• Identify which platforms and devices are being used by specific audiences
• Match platforms with content needs
• Pinpoint key digital changes and trends.

What do I get?

• Summary report on the main study findings, enhanced with qualitative research on a particular theme – Connected TV for 2012.
• Access to the data, linked with TGI, via your data bureau for your own analyses (the TGI link is only available to TGI Subscribers).

When will I get the results?

Results will be published in March and September 2012

PRICE

£5,000 +VAT

Confidential questions: £1,590 +VAT per wave (variable with length and sample size)