futurePROOF

Comprehensive, in-depth insight into take-up and usage of digital devices and media

What is it?

futurePROOF provides a comprehensive annual snapshot of technology ownership and digital media usage among the British population aged 12+.  futurePROOF examines digital consumers through their attitudes and content preferences.  It also evaluates emerging digital platforms, identifying their likely growth and how they might be affected by triggers and barriers.

Linked to TGI, futurePROOF offers unrivalled possibilities for segmenting and profiling the digital marketplace.

What can it do for me?

• Enhance digital strategies through a sound understanding of the technology and devices available to consumers
• Identify which platforms and devices are being used by specific audiences
• Inform predictions of future digital media usage through an understanding of attitudinal and behavioural triggers and barriers
• Match platforms with content needs
• Size total portfolio reach across platforms
• Pinpoint key digital changes and trends.

What do I get?

• A tailored presentation delivering insights focused on your business.
• Main study findings enhanced with specially conducted qualitative research
• Access to the data for your own analyses.

When will I get the results?

The latest results were published in November 2010.  See here for more information.

How do I sign up?

Contact: Trevor Vagg, details below.