Crucible provides a semi-structured, iterative discussion, which is designed to assess and refine propositions and creative. Over just two to three days, stimulus is recycled and refined to arrive at optimised concepts. The process generates greater individual feedback while benefiting from group interaction.
We assessed a newspaper client’s sponsored special edition using our Crucible approach to great effect. Supplemented with vox pops to drive home the story, we advised on how to develop the next special edition.
If you have any questions, or you require more information, please contact us:Liz McMahon
Tel. 020 7656 5500