Online qualitative: the tools

At Kantar Media, our online qualitative approaches get us closer to the consumer pulse.

Tasks and techniques tap into participants’ creativity, drawing them in as engaged participants rather than passive respondents. The online environment and extended duration amplify the context, illuminating consumers’ worlds.

Our suite of approaches can be deployed right around the marketing cycle, from understanding an audience to optimising communications and enriching media sales cases. The clickable diagram below shows how the solutions compare. They are effective both standalone and integrated into hybrid studies. Click the icons to learn more about each solution.

For further information on any of our qualitative solutions, please contact Jason Vir.