If press reports are to be believed we have just entered the Post-PC epoch. So just what does this mean? Whilst at first glance it seems like something that will have Jeremy Clarkson and Frankie Boyle dancing in the aisles, freed at last from Ofcom reprimands, rather it is the heralding of a new era in which the trusty old personal computer is a thing of the past. New insights from Kantar Media can gauge just how feasible such claims are. Read the rest of this entry »

A Kantar Media report for Ofcom examining the most effective ways of conducting research into illegal file-sharing.

http://stakeholders.ofcom.org.uk/binaries/research/telecoms-research/filesharing/kantar.pdf

LONDON 18 November 2011 – Kantar Media secured its position as a global thought leader in media research when it won two prestigious awards at this year’s Print and Digital Research Forum in San Francisco, USA.

Best Overall Paper was awarded to Peter Callius, Senior Advisor at Kantar Media Sweden and Peter Masson from Masson and Bucknull, UK.

The paper, entitled ‘If You Build It, Will They Come?’, examines developments in multimedia planning and the benefits and challenges for media planners. The paper also won the award for Best Presentation.

Andy Brown, Chairman of Kantar Media commented, “We’re delighted and extremely proud at having received these accolades at what is regarded as one of the industry’s most prestigious events. They highlight Kantar’s hard work and continual dedication towards cementing its expertise in print, readership and digital media research throughout the global industry.”

This year Kantar Media also received runner-up accolades for Best Presentation with ‘Creative Benchmarking: A new answer to an old question’ by Liz McMahon, Head of UK Custom; and ‘UGC: Friend or Foe?’ by Geoff Wicken, Head of TGI International. In addition, the runner-up for the Chairman’s Prize was given to ‘Linking Website Exposure Data to Survey Data’ by Jayne Krahn, Kantar Media  and Jeff Landi, Safecount.

The top two awards were also won by Kantar Media in 2009.

About the Print and Digital Research Forum

The biennial session took place this year from 10-13 October. It provides a global forum for advertising agencies, publishers, industry bodies and researcher and software providers to share expertise and develop credible business models based on thorough research papers.  It attracts leading professionals on research in the print and digital readership industry.

The Forum continues in the tradition of its forerunner, the Worldwide Readership Research Symposium, whose first Symposium was held in 1981. The organisation is not-for-profit. This year’s Print and Digital Research Forum was attended by 155 delegates from 27 countries and 55 papers were discussed and evaluated during the event.

About Kantar Media

Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers and agencies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers’ reactions in earned media.  Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insightsto marketing effectiveness and online influence. Our experts currently work with 22,000 companies tracking 3 million brands in 50 countries.

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To Pay Or Not To Pay

The vast majority of former News of the World readers (86%) will choose another title, rather than dropping out of the Sunday newspaper market as some commentators have predicted. A quarter (26%) of people who had read the News of the World in the past four weeks indicated that they will read the Mail on Sunday most often from now on, 24% will choose the Sunday Mirror with 14% choosing The People and seven per cent opting for the Daily Star Sunday. Only 11% suggested they would migrate to any of the quality titles. These are newly released findings from Kantar Media who polled 1,001 Sunday newspaper readers on Monday 18th July. Read the rest of this entry »