Kantar Media Premiership – October in review

November 15th, 2011

October in the Premier League was a bit special. The first round of matches brought us the best two derbies outside of Manchester: Merseyside and North London (debatable). The former wasn’t the spectacle it has been in years gone by – Liverpool taking a comfortable 2-0 win at Goodison; in the latter, Arsenal, heading to Spurs as underdogs for the first time ever, duly lost – thanks entirely to a Dutchman’s arm. In the same Gameweek, Chelsea went away and scored 5 and Man City went away and scored 4. Fulham, though, scored most – 6, against a clueless QPR.

There was yet another international break on the weekend that followed, where England managed to surrender a two-goal lead to Montenegro but still qualify for Euro 2012.  Pointless, really, because we know what will happen.

Gameweek 8 wasn’t great and was lucky to have followed an International break. Man City won easily again, Chelsea beat Everton and at Anfield, Liverpool and Man Utd played out a bore-draw.

In Gamweek 9 there was a phenomenon. There was another shock at Loftus Road, where QPR scraped a win against Chelsea, who had two men sent off, and one man who represents everything that is wrong with English football.

In Gameweek 10, Arsenal fans were happy – this was why. An early call, but it’ll most likely take game of the season. The Gameweek finished with Newcastle winning at Stoke, thus extending their unbeaten opening to this campaign, and leapfrogging Chelsea into third in the process. Well done, but it’s potently clear they’ll come crashing down soon.

So another entertaining month in real life – but did it transpire in Fantasy world?

The answer is ‘maybe’ – my records of the league standings in Gameweek 7 and 8 were somehow lost (or stolen). Apologies to anyone who took big steps in these weeks. One thing we can assume without a reference-point, though, is that bottom place was filled by its rightful owner*.

Luckily Gameweeks 9 and 10 were the more entertaining of the month. In Gameweek 9 Chris Branford was Terminal Decline by name but not by nature – rising all the way to top spot after joint-top scoring with Julie Forey’s Dodgy Knees (not literal). Towards the bottom, Kantar Media’s Euan Mackay, Charlie Gordon and Graeme Griffiths all gained ground – but all still remained at least 100 points off top spot.

Gameweek 10 saw Stephen Callow’s wevewonitfivetimes reclaim pole position – thanks largely to the excellent Robin Van Persie. Gentel FC, who finished September on top spot, are now down to 8th, seemingly suffering the effects of a quiet Wayne Rooney. Danny Kay caused a stir after moving into third place – the first time that Kantar Media have held a position in the top 3 since Trevor Vagg dropped from first in September. Keep an eye on Channel 4’s Nick Blake, too, whose Blake Panthers have moved up 10 places in the space of a month, and are now within 9 points of the top.

In September James Burke took the crown for the month’s highest scorer. Different story this time round – Sky’s Ian McDougall, who guided his Jimmy Buzzard XI to 222 points across October. That has earned him a place in the top 10 – a huge improvement from 33rd at the end of September.

So, October did enough to cause havoc across the Kantar Media Premiership – even if the usual high-flyers are still… well, flying high. There are just three Gameweeks in November so it’s unlikely we’ll see the same level of movement but I’m sure something will change. And in fact, my parting tip for November is to consider Fernando Torres in Gameweek 12 – his former Liverpool side visit Stamford Bridge that week, so what better way to end his scoring drought than against them.

Good Luck.

*Wilshee Win? subsequently escaped bottom spot in Gameweek 10 at the expense of Jennie Beck’s (even grumpier) Grumpy Global

Kantar Media Premiership – September in review

October 12th, 2011

Did you know: September begins on the same day of the week as December, every single year (don’t bother checking 2011 because I’ve already done it – Thursday). Interesting, I’m sure you’ll agree…

Just as interesting was September in the Premier League. The international break at the start of the month meant we had to wait a while to see some games, but when we did, it was business as usual – for Man Utd and Man City, at least, who both picked up from where they left off with big wins.

Not quite business as usual at the Emirates though, where Arsenal actually managed (to scrape) a first league win of the season – an improvement, definitely, but fans knew better than to get ahead of themselves after the Old Trafford nightmare a fortnight earlier.

And how right they were to stay reserved . That same weekend saw Man Utd prove that there is a definite gulf between them and Chelsea – helped just a smidgen by that Torres miss. And on the same day, Man City drew away at Fulham, thereby losing the “who’ll-slip-up-first?” battle of Manchester, and giving Utd a leg-up to the top of the league.

Luckily, though, the Premier League is good at making things complicated – cue Crouch and co, who held Utd 1-1 at the Britannia a week later. Naturally, Man City (before their Bayern Munich Teveztation) won their match, and it was all square again. There were convincing wins too for Chelsea and Arsenal (what the hell?).

So, September ended with Manchester ruling – and sharing – the roost. But September threw up a couple of other interestingtons: Newcastle and Bolton. Basically, one was good and one was bad; but the reason this is interesting is because you’d imagine that the good one would be the one you thought would be good, and the one who was bad would be the other one – but it turned out that it was the other one that was good, meaning they were actually the bad one. Too many ones? Here’s a two.

So an interesting (and confusing, apparently) month in the Premier League. And things weren’t entirely straightforward in Fantasyland either. As expected, there was plenty of transfer activity after the (real) window had shut: people seemed keen on Parker after he’d (foolishly) gone to Spurs, and Crouch once he’d (reluctantly) headed to Stoke. Barton going to QPR was popular too. Not so much buzz around Arsenal’s acquisitions though (except maybe Arteta).

But I bet what you really want to know is who the movers and shakers were? Well, after ending August on top spot, NMA’s Henry Vernon was down to 3rd in Gameweek 4, as Gareth Barr of BBC Trust continued his impressive August form to take pole position – helped a lot by a shrewd vice-captain choice in the hat-trick scoring Wayne Rooney (Dzeko didn’t feature that week). This first round of September matches were also kind to Alfredo Raydha, whose Gentel FC shot up to 2nd after posting a score of 83 – beaten only by Andrew Moffat of the NMA.

Gameweek 5 was capitalised on by Shortlist’s Mark Jefford, whose 69 points propelled him from 15th to 5th; Simon Johnson, of RSMB, top-scored with 70 to move from 9th to 2nd. As a comparison, Kantar Media’s Rachel Willshee scored a massive 9. Willshee win? No.

After that surprising Gameweek 6 (remember – when Arsenal were convincing and Man Utd drew), the league now looks in familiar shape. Slowly but surely, that familiar shape is becoming defined by Kantar Media’s managers* showing exactly what is meant by a “mid-table” team.

But there’s a bit of hope inside these walls: filter the league on only September’s results, and who do you find at the top? Our very own James Burke. If that isn’t enough to spur you on for the rest of October, I don’t know what will.

Good luck…

* Fantasy League managers, not actual managers (just in case…)

Kantar Media Premier League Kicks Off

August 31st, 2011

The Kantar Media Premiership has chosen a good time to make its Fantasy Premier League debut with the most dramatic start to a season ever.

The fully refurbished site was always going to make managers a little wary. By the evening of Friday 12th, faced with a login page that just wouldn’t budge, the doubters were proved right – but I’m betting the reactions went a little further than ‘I told you so’.

As it was, selections in Gameweek 1 weren’t necessarily the conscious pick of managers, and, insane computer killing or not, everyone agreed it just wasn’t good enough. FPL knew this and gave us their heartfelt apology – and what a truly sincere one it was. Of course, as glory-hunting FPL managers we’re trained not to appreciate this kind of sentiment. Nope, we’re just after the compensation. And we got it: unlimited free transfers for Gameweek 2.

But not everyone could take advantage. The average points scored across every FPL user for Gameweek 2 actually dropped from Gameweek 1 – a trend that most of the Kantar Media Premiership suffered too. Let’s just blame that on silly results like the QPR away win – or the even sillier Arsenal defeat to Liverpool.

That lovely FPL apology also offered leagues a fresh start, the chance to scrap the scoring of Gameweek 1 and start afresh from Gameweek 2. We toyed with doing this but guessed that were more folk who had constructed their team prior to the site crashing (and probably even more who hadn’t even noticed!) than those who were left incredibly frustrated.

The drama continued into Gameweek 3, which will be remembered for that result. You’d 8-2 be a Gunner at a time like this; but this is all about the KMP, and this match (plus others) added a bit of a twist to the league. BBC Trust’s Gareth Barr profited most, posting the league’s first 3 digit score – a perfectly crisp 100 points – and overtaking Simon Johnson of RSMB in the process. If you’re wondering how Gareth did that, here are the maths he used: Rooney (c) + Dzeko. God help the rest of us if he’d chosen Ashley Young ahead of Nani.
Gareth’s superweek was impressive but it couldn’t knock the NMA’s Henry Vernon off of the summit. Henry will be glad he side-stepped the turmoil of Gameweek 1 when he scored 80 points, because since then his score has gradually dropped – a dangerous slip in form when you’ve got The Guardian’s Dan Botten and Peter Gradidge of Associated waiting in the wings.

Kantar Media’s Trevor Vagg is going through a similarly tough time after occupying top spot for a short while in Gameweek 1. He dropped places like most of the Kantar Media clan did this week; something in the water, I imagine. Either that or we just don’t know football like we thought we did – #shouldsticktomedia.

If the drama has left you dazed, don’t rest up now, because there’s plenty more on the way for September. True, we start with an International break, but this just means managers get plenty of time to think about what Transfer Deadline Day signings they think are worth adding, and how best to get rid of those who have ended up being shipped off abroad. Be ready to see this turn into a flurry of Wildcards being played. If you’re thinking of playing a Wildcard, though, remember one thing: it’s a marathon – not a sprint.

Good luck!

How well do you understand young women?

August 1st, 2011

How do you get to understand a particular target audience? How can you glimpse the world from their point of view? Our Magtastic! project unleashed the creativity of young women to reveal their interests and concerns. It immersed us in their preoccupations and stimulated fertile discussion.

Young women today are juggling multiple interests and expectations. They feel empowered to be independent and take charge of their lives. They have more choices than ever before. They want careers and success. They’re also interested in fashion and fun. And like their male peers, they perceive themselves as individuals first and foremost.

Celebrities continue to be a fascination, even if to some the phenomenon feels tarnished when “people are just famous for the sake of being famous”. Alexa and Adele inspire, but Kerry and Jordan just grate – though they do provide grist for the mill.

The collages our young women made were put together into an exhibition to produce a visual record of young women today. Visual metaphors tap into a rich seam of emotions. You can immerse in them by watching the video below.

For more information contact Jason.Vir (at) kantarmedia (dot) com

futurePROOF – some qualitative insights

June 29th, 2011

Kantar Media’s futurePROOF study in 2010 comprised a qualitative element that included some filmed depth interviews.

Here’s a montage of some of the key themes…

Here we demonstrate some feelings around one of the buzz issues – Video on Demand

Here we demonstrate some feelings around the year’s must have gadget – the iPad

For further information on this study or the 2011 project please contact Jason Vir or Trevor Vagg

Magtastic! Investigating young women’s magazines in the digital age

June 24th, 2011

Magtastic – Investigating young women’s magazines in the digital age

What is the future for magazines? Digital is sweeping through the media industry with profound consequences. Titles that were once defined by print are now caught up in the melange of platforms and new media. There is a tussle between platform and brand.

Technology is no longer the preserve of the male geek. Young women are just as caught up with technology as their male peers – and more interested in paying for things via their mobile (source: Kantar Media’s futurePROOF, 2010). So how should young women’s magazines respond? What are young women’s magazine moments? How can magazines prosper in the digital world?

Kantar Media’s Magtastic! event brought together some young women’s magazine readers, magazine publishers, a feminist academic, a fashion PR specialist and our qualitative team – to start examining these issues. The event is recorded in our Magtastic! film.

For more information contact Jason.Vir@kantarmedia.com

Is the paywall debate swinging in News Int’s direction?

March 22nd, 2011

Newspaper users could be coming round to the idea of paying for content online, writes Euan Mackay, associate director at Kantar Media.

Times users' willingness to pay for online content has doubled since 2009

Times users’ willingness to pay for online content has doubled since 2009. Read the rest of this entry »

Mobile Users – happy to pay for game apps to pass the time

March 4th, 2011

Danny Kay’s analysis of futurePROOF data highlights the market for mobile gaming apps.

The evolution of the mobile phone into a hi-tech Swiss Army knife continues apace. According to results from Kantar Media’s futurePROOF survey, a fifth of mobile owners have a smartphone. Moreover, UK ownership of the Apple iPhone almost quadrupled in 2010 from the previous year, amounting to around 4m ’finger swipers’. Read the rest of this entry »

Getting under the (beautifully moisturised) skin of ‘Lads Mag’ readers…

March 3rd, 2011

Euan Mackay, associate director at Kantar Media, assesses the state of the men’s magazine market and considers some future paths for publishers…

Read the rest of this entry »

Ethnography: Caught between myths

March 3rd, 2011

Qual researchers in the commercial sphere often feel they can only do ‘ethnography light’. Kantar Media’s Isabella Simpson urges them to have more confidence, and challenges some of the myths surrounding the ethnographic approach. Read the rest of this entry »