futurePROOF – some qualitative insights

Kantar Media’s futurePROOF study in 2010 comprised a qualitative element that included some filmed depth interviews.

Here’s a montage of some of the key themes…

Here we demonstrate some feelings around one of the buzz issues – Video on Demand

Here we demonstrate some feelings around the year’s must have gadget – the iPad

For further information on this study or the 2011 project please contact Jason Vir or Trevor Vagg