Magtastic! Investigating young women’s magazines in the digital age

Magtastic – Investigating young women’s magazines in the digital age

What is the future for magazines? Digital is sweeping through the media industry with profound consequences. Titles that were once defined by print are now caught up in the melange of platforms and new media. There is a tussle between platform and brand.

Technology is no longer the preserve of the male geek. Young women are just as caught up with technology as their male peers – and more interested in paying for things via their mobile (source: Kantar Media’s futurePROOF, 2010). So how should young women’s magazines respond? What are young women’s magazine moments? How can magazines prosper in the digital world?

Kantar Media’s Magtastic! event brought together some young women’s magazine readers, magazine publishers, a feminist academic, a fashion PR specialist and our qualitative team – to start examining these issues. The event is recorded in our Magtastic! film.

For more information contact Jason.Vir@kantarmedia.com