Kantar Media at MRS Mobile Insights

August 9th, 2010

Kantar Media directors Jason Vir and Sarah Sanderson presented at the recent MRS Mobile Insights conference. Their presentation featured Kantar Media’s successful use of  Mobile devices, both qualitatively and quantitatively, in order to  gather insights on England’s recent World Cup campaign.

Below is a summary of the presentation.

Kantar Media – Mobile Qualitative Research

View more presentations from Kantar Media UK.
Further information on some of the findings of this study can be found here.
For further information on all things qualitative, please contact Jason Vir.

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One Response to “Kantar Media at MRS Mobile Insights”

  1. Tweets that mention Kantar Media at MRS Mobile Insights | Kantar Media Custom -- Topsy.com says:
    August 9, 2010 at 5:49 pm

    [...] This post was mentioned on Twitter by euanmackay, Kantar Media Custom. Kantar Media Custom said: RT @euanmackay: Kantar Media's mixed method World Cup research study using mobile devices… a presentation. http://bit.ly/b9BAoR #kantar [...]

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